What we do & how we do it
Reed Construction Data (formerly Cordell) is Australia’s leading provider and respected industry authority on building and construction information. Reed Construction Data specialises in two areas:
- Providing market intelligence and project activity leads for construction projects at various stages of development, and
- Providing information about the costs of construction to each sector within the building and construction industry.
Both product areas are researched nationally, by a team of 90 researchers located throughout Australia in each state’s capital city. A core competency of Reed Construction Data is its unrivalled ability to build strong relationships with key players within the construction industry.
These strong relationships ensure Reed Construction Data maintains and builds databases of highly relevant, useful information and market intelligence – and after 36 years there is no database in Australia to equal the depth, width and power of Reed Construction Data’s!
A corresponding competency is Reed Construction Data's understanding of how best to use, package and deliver that information.
Drawing from long standing, global associations with sister construction information companies in North America, Canada, Mexico, Finland, Sweden, Denmark, Norway and Estonia, Reed Construction Data has both the ability to measure our business techniques against some of the best company and industry practices in the world, and the capacity to develop and deliver innovative, cutting-edge business tools that allow clients to maximize their potential and capitalise on the business opportunities Reed Construction Data provides.
Whether Reed Construction Data’s clients are architects, developers, suppliers, manufacturers, sub-contractors or general contractors – our goal is to provide them with market intelligence tools that ensure they gain knowledge about their market and their industry, and to provide this information in such a way that it can be used to benefit, protect and grow their business.
To obtain the information required to produce our range of Project Information products, in any given year our researchers talk to:
- 8,000 architectural and design companies
- 13,000 developer/owners
- 7,800 builders/contractors
- 2,700 engineers
- 1,500 townplanners/surveyors
- 550 councils
- 650 government departments and agencies
- 3,000 occupier contacts
- 350 agents
- 100 interior designers Australia-wide.
We also subscribe to 270 different newspapers and 700 ASX mining reports. Then there is Internet research, email and fax communication, site visits, and company advertisements.
Similarly, our Building Cost researchers have an intensive schedule of contact to maintain in order to produce our Cost Guides and Estimating products: In any given year, they:
- speak to 3,260 suppliers and 964 sub-contractors
- spend over 10,000 hours researching building cost prices
- make 25,340 phone calls, writes 6,520 letters, and sends 1,280 faxes to suppliers and sub-contractors
- make over 352,000 calculations for supply and fix prices
- produce 9,000 component items, 12,000 Recipe items and 12,000 unit rates.